The Little Man with the Big Mouth Stands Up for Wisconsin: George Wallace and the Political and Constitutional Struggles Between Federalism and Equal Protection in Wisconsin Elections from 1964 to 1976

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University of Wisconsin-Milwaukee

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Alabama Governor George Wallace ran for the presidency four times between 1964 and 1976, bringing his candidacy north of the Mason-Dixon Line to Wisconsin. Wallace’s campaign in the Badger State fostered a debate among residents regarding constitutional principles and values. Wallace weaponized federalism and states’ rights, arguing that the federal government should stay out of school segregation, promote law and order, restrict forced busing, and reduce burdensome taxation. White working-class Wisconsinites armed themselves with Wallace’s rhetoric, pushing back on social and political changes that threatened the status quo. Civil rights activists and the black community in Wisconsin armed themselves with a different constitutional principle, equal protection, to push for strong federal protection of their civil rights and freedoms. Wallace’s campaigns led to a clash of ideals in Wisconsin that hit its height and gradually diminished as both Wallace and direct civil rights action declined.

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