Analysis of the Online Behavior of Global Internet Audiences

dc.contributor.advisor	Lo, Bruce W. N.
dc.contributor.author	Kasson, James
dc.date.accessioned	2011-12-16T20:02:02Z
dc.date.available	2011-12-16T20:02:02Z
dc.date.issued	2011-05
dc.description	Color poster with text, graphs, and tables.	en
dc.description.abstract	This research seeks to better understand the online behaviors of global Internet audiences. Measurements of online behavior may be classified into three major categories: clickstream, stickiness, and reach. Clickstream measures the genealogy of website visitation. Stickiness measures how effective a website can hold the attention of its visitors. Finally, reach measures how widely a website may attract its potential audience.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/55581
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Web sites--Use studies	en
dc.subject	Web sites--Cross-cultural studies	en
dc.subject	Internet--Economic aspects--Cross-cultural studies	en
dc.subject	Posters	en
dc.title	Analysis of the Online Behavior of Global Internet Audiences	en
dc.type	Presentation	en

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