Perceptions of Racial Diversity : Effects of Campus Tours on Prospective Students

Abstract

This study investigates whether a campus tour given by the Admissions office of the University of Wisconsin-Eau Claire that communicates explicit visual and verbal messages pertaining to diversity will create positive perceptions of racial diversity on campus for prospective students. This study is important to both the university and prospective students, as research has shown that participating in cultural experiences can strengthen University students? impressions of their institutions and improve their self-esteem and familial relationships.