Olympic Games Advertising and Firm Performance of Advertisers : an Analysis of the Relationship and Trends

dc.contributor.advisor	Tomkovick, Charles L.
dc.contributor.advisor	Yelkur, Rama
dc.contributor.author	Williams, Allison
dc.date.accessioned	2011-12-16T18:10:14Z
dc.date.available	2011-12-16T18:10:14Z
dc.date.issued	2011-05
dc.description	Color poster with text, images, and tables.	en
dc.description.abstract	This project focuses on whether Olympic advertisers experience stock price gains during the event and if this only occurs during the period of the Olympics games. Identified were advertisers that participated in the 2000, 2002, 2004, 2006, 2008, and 2010 Olympics. In total 225 firms that advertised during the previous six Olympics were included in this study.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/55578
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Olympics--Advertising--Evaluation	en
dc.subject	Olympics--Economic aspects	en
dc.subject	Television advertising--United States--Longitudinal studies	en
dc.subject	Stocks--Prices--Research	en
dc.subject	Posters	en
dc.title	Olympic Games Advertising and Firm Performance of Advertisers : an Analysis of the Relationship and Trends	en
dc.type	Presentation	en

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