Environmental Advertising : Predicting Environmental Engagement by Exposure to Passive Media

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dc.contributor.advisorPeden, Blaine F.
dc.contributor.authorRice, Tehya M.
dc.contributor.authorStoeger, Shauna L.
dc.date.accessioned2013-01-02T19:07:20Z
dc.date.available2013-01-02T19:07:20Z
dc.date.issued2012-04
dc.descriptionColor poster with text, charts, and graphs.en
dc.description.abstractThis study looked at the gap between attitudes of associating oneself with environmental behaviors and environmental behaviors on campus. The attitudes of students were assessed to find whether passive media is a good way to increase awareness regarding these topics. This study looked at the new campus ride board, Zimride, and why students decided to join.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.identifier.urihttp://digital.library.wisc.edu/1793/64177
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectAdvertising--Green productsen
dc.subjectEnvironmental ethicsen
dc.subjectMass media--Influenceen
dc.subjectPostersen
dc.titleEnvironmental Advertising : Predicting Environmental Engagement by Exposure to Passive Mediaen
dc.typePresentationen

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