Temporal Discounting of Various Gift Card Types.

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Glodowski, Kathryn R.
Smits, Rochelle R.

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Although several studies have examined how individuals discount various consumable outcomes, researchers have yet to compare various conditioned reinforcers (i.e. exchangeable for a variety of goods). The present study controls for the reinforcer type (using all conditioned reinforcers) in order to gain a greater understanding of rates of discounting of various outcomes (money, clothes, and food). The current study also extends previous research to include a non?consumable but non-conditioned outcome (clothes).

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Color poster with text and graphs (Spring 2009)

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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.

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