Guidelines to Adapt Local Grocery Stores' TV Ads to Attract Native Spanish Speakers
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Authors
Swanson, Robin
Garcia, Carlos G.
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Presentation
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Abstract
The purpose of this project was to develop guidelines to adapt local
grocery stores' TV ads to focus on Spanish speakers.
Description
Color poster with text, graphs, tables, and models.
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Sponsorship
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.