Marketing Program : Brand Audit Alumni Study

dc.contributor.author	Thomas, Dylan
dc.contributor.author	Peterson, Jacob
dc.contributor.author	Swanson, Scott R.
dc.date.accessioned	2017-04-06T21:23:11Z
dc.date.available	2017-04-06T21:23:11Z
dc.date.issued	2017-04-06T21:23:11Z
dc.description	Color poster with text, graphs, and charts.	en
dc.description.abstract	The research being presented is part of a brand audit of the UW-Eau Claire Marketing unit. The study involved collecting both qualitative and quantitative data from UWEC marketing alumni (n=349) using an on-line questionnaire. Findings capture alumni satisfaction ratings on a number of important program variables and identifies respondent perceptions of how well they were prepared for the marketplace.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/76331
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589;
dc.subject	University of Wisconsin--Eau Claire	en
dc.subject	Alumni	en
dc.subject	Brand audit	en
dc.subject	Marketing	en
dc.subject	Posters	en
dc.title	Marketing Program : Brand Audit Alumni Study	en
dc.type	Presentation	en

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