Mediated Public Diplomacy : How News Agencies Cover Global Climate Change

Abstract

This study aims to uncover how various world news agencies are framing the widely discussed and controversial issue of climate change. Media framing is employed in news stories as a means to channel dominant ideologies and national interests into the public, therefore setting the agenda for discussion and influencing public opinion toward environmental risks. This study assesses various research questions regarding 7 themes. The results show how Global South agencies differ in their interpretation of the same events compared with the Global North Press. This information is necessary in understanding the nature of current media coverage and its role in global public diplomacy.