Homogeneity and Heterogeneity in Cyberspace : a Comparison of Browsing Preference of Global Web-audience with Common Cultural Heritage

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dc.contributor.advisorLo, Bruce W. N.
dc.contributor.authorRizanoor, Tidie Tianda
dc.date.accessioned2010-12-01T21:42:18Z
dc.date.available2010-12-01T21:42:18Z
dc.date.issued2010-04
dc.descriptionColor poster with text, diagram, and graphs.en
dc.description.abstractThe World Wide Web has been the greatest single influence that impacts on the behavior and lifestyle of the current generation. With an estimated 1.7 billion Internet users worldwide (as at end of 2009), an important question to ask is whether global participation in the cyberspace has resulted a more uniform global audience or a more diverse one encouraging regional and local culture to freely express itself. This study examined top 100 websites from five different regions (People's Republic of China, Hong Kong, Macao, Singapore, and Taiwan) to determine the extent of localization and globalization influences on Websites audience?s browsing preference.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programsen
dc.identifier.urihttp://digital.library.wisc.edu/1793/47435
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectCyberspace--Sociological aspectsen
dc.subjectInternet--Researchen
dc.subjectElectronic commerce--Cross-cultural studiesen
dc.subjectElectronic commerce--Use studiesen
dc.subjectWeb sites--Use studiesen
dc.subjectWeb sites--Cross-cultural studiesen
dc.subjectCommunication and technologyen
dc.subjectPostersen
dc.titleHomogeneity and Heterogeneity in Cyberspace : a Comparison of Browsing Preference of Global Web-audience with Common Cultural Heritageen
dc.title.alternativeComparison of Web-audience Behavior among Geographically-dispersed Groups with Common Cultural Heritage
dc.typePresentationen

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