Looking at Asia Poster Exhibition Design Introduction : From Curation to Development

Abstract

The purpose of this project was to curate and design promotional material in collaboration with the Department of Art and Design, Foster Gallery, and KECD (Korea Ensemble of Contemporary Design) for Looking at ASIA through 150 Designers, UWEC Invited Poster Exhibition. This project explored the research process necessary to develop various design materials that promoted the exhibit in the spirit of connecting the viewing audience to the 150 poster designers, all of whom come from Asian countries. Additionally, we were able to build collaboration skills through teamwork and gain knowledge and experience in exhibition design and event identity design. Through the immense study of the posters displayed in the show, we were able to design materials that reflected the essence of Asia to provide an authentic scholarly and field experience. After several different approaches, this study and design work resulted in a logo, poster, postcard, signage system, digital ads, and give-away buttons.