Serendipitous News Discovery Increases News Consumption in News Recommender Systems

Abstract

News recommender system users obtain news via incidental exposure to news and experience serendipity in the incidental news consumption. Serendipitous news discovery, the same as serendipity, refers to discovering unexpected and useful information unintentionally. Researchers suggest building serendipitous news recommender systems and increasing serendipitous news discovery to increase the diversity of the news consumption. However, the impacts of serendipitous news discovery on news consumption are uninvestigated, and rare research provides theoretical guidance to the serendipitous news recommender systems. The thesis investigated the impacts of serendipitous news discovery on news consumption with a serendipityrelated emotion, surprise, as a mediator and need for activation as a moderator. 463 participants recruited from Amazon MTurk completed the online survey-experiment. The findings suggest that surprise mediates the correlations between serendipitous news discovery and news consumption. Users who experience higher serendipitous news discovery indicate more positive attitudes on news consumption in the news recommender systems. The results also indicate the possibility that the lack of constant serendipitous news discovery may lead to the consumption of the news similar to the news that trigger serendipity. The research suggests that serendipitous news discovery increases news consumption, including news selection and reading.