Message in a Bottle: An Analysis of Modern Perfume Usage as a Nonverbal Communicator

Abstract

The purpose of this study is to shed light on modern fragrance usage, particularly as a method of nonverbal communication. Qualitative interviews were conducted to determine if women between the ages of 20 and 50 have a signature scent or a scent wardrobe, how they choose what perfume to wear for different social situations, and if these women use perfume as a method of nonverbal communication. The findings of this study show a connection between the progressively complex lives of American women and the prevalence of fragrance wardrobe usage as a form of intrapersonal communication or positive self-talk.