Role of Alcohol Advertising on Drinking Behaviors Among College Students
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Steinmetz, Lora K.
Karst, Catherine A.
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The purpose of this study is to further investigate the impact of alcohol advertising on college-aged students' expectancies about alcohol use, intentions to drink, and actual alcohol
consumption. This research will also explore the differences in these variables between diverse ethnicities.
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Color poster with text, graphs, and images.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs