Viability of Corporate Sponsorship for the National Wheelchair Basketball Association

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Perz, Michaela
Nyholm, Whitney
Dickinson, Phillip

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Abstract

This study examines the importance of corporate sponsorship related to the financial needs of the wheelchair basketball association (NWBA) and identifies people?s attitudes towards sponsorship within the sport.

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Color poster with text, graphs, charts, and images.

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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs

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