Coding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty?
| dc.contributor.author | Fay, Martha J. | |
| dc.contributor.author | Olson, Anne | |
| dc.contributor.author | Vinson, Bethany | |
| dc.contributor.author | Ahrens, Katie | |
| dc.contributor.author | Cousineau, Megan | |
| dc.date.accessioned | 2018-01-03T18:01:07Z | |
| dc.date.available | 2018-01-03T18:01:07Z | |
| dc.date.issued | 2018-01-03T18:01:07Z | |
| dc.description | Color poster with text, graphs, charts, and tables. | en |
| dc.description.abstract | Our research aims to identify how brands use Twitter to strengthen brand loyalty through the use of interactivity and strategic messages. We analyzed what types of language and communication stimulate brand loyalty on Twitter. | en |
| dc.description.sponsorship | University of Wisconsin--Eau Claire Office of Research and Sponsored Programs | en |
| dc.identifier.uri | http://digital.library.wisc.edu/1793/77741 | |
| dc.language.iso | en_US | en |
| dc.relation.ispartofseries | USGZE AS589; | |
| dc.subject | Brand loyalty | en |
| dc.subject | Marketing | en |
| dc.subject | en | |
| dc.subject | Consumerism | en |
| dc.subject | Social media | en |
| dc.subject | Posters | en |
| dc.title | Coding Brands on Twitter : How Are Message Choice and Interactivity Associated With Consumers' Brand Loyalty? | en |
| dc.type | Presentation | en |