Professional Football Spectator Perceptions: A Comparision of (Non)Tailgaters

dc.contributor.author	Benzo, Tomas
dc.contributor.author	Skaer, Jeff
dc.contributor.author	Swanson, Scott
dc.date.accessioned	2016-10-17T20:32:19Z
dc.date.available	2016-10-17T20:32:19Z
dc.date.issued	2016-10-17T20:32:19Z
dc.description	Color poster with text, images, and graphs.	en
dc.description.abstract	Sports entertainment is a multi-billion dollar industry in America and the NFL is the leading brand. Almost 17 million people flock to NFL games annually and the league’s marketers seek to grow. To further develop brand-loyal fans, team marketers are creating ancillary opportunities to reach prospective fans. However, very little is known about the marketing efforts’ efficacy with different spectator segments. Using rarely-available primary data collected from actual NFL game-day spectators, and working closely with team marketing officers, our research examines\ specific marketing efforts designed to connect with (non) tailgating spectators of a NFL team and their effect on key marketing outcomes.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/75473
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589;
dc.subject	Poster	en
dc.subject	Professional football games	en
dc.subject	Non-tailgating spectators	en
dc.subject	Railgating spectators	en
dc.title	Professional Football Spectator Perceptions: A Comparision of (Non)Tailgaters	en
dc.type	Presentation	en

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