Expanding rugby in the United States: a historical analysis

Abstract

This study utilized a mixed methods approach to address the question of how to grow rugby, given the current obstacles faced by the sport within the United States. A comparative historical analysis of rugby, soccer, and football’s fluctuating histories is presented along with an extended literature review and synthesized timeline. This paper presents historical causes for the sport’s current minority status in the U.S. market. We find that the United States’ sports market has unique characteristics which need to be considered as organizers seek to expand rugby in America. Specific characteristics of the U.S. market and specific obstacles are presented, along with policy recommendations.