The Relationship Between the Media and Higher Education: Married, Divorced, or Separated?

Abstract

The media play an important role in shaping public debate about postsecondary education but the messages colleges and universities would like to send to the public may not be reaching them when transmitted through news outlets. In fact, many practicing and former journalists, campus administrators, campus communicators, and researchers have identified a significant disconnect between the media and institutions of postsecondary education.

In light of the declining state support and other public policy issues regarding postsecondary education, it is important that policymakers and the public better understand the role of the media in shaping public discourse about these topics. This forum will bring together journalists, campus communicators, and administrators in hopes of forging a greater understanding of how this important dialogue can be encouraged.