Consumer Preferences in Cyberspace : a Comparison of Websites Ranking Across the Globe.

dc.contributor.advisor	Lo, Bruce W. N.
dc.contributor.author	Gupta, Piyush
dc.date.accessioned	2009-01-23T14:08:38Z
dc.date.available	2009-01-23T14:08:38Z
dc.date.issued	2009-01-23T14:08:38Z
dc.description	Color poster with text, charts, and graphs describing research conducted by Piyush Gupta, advised by Bruce W. N. Lo.	en
dc.description.abstract	To market their products and/or services globally, transnational corporations are often faced with the question of to what extent they need to tailor their marketing message and their commodities to local culture and regional norms. The challenge is whether to globalize or to localize. This study attempts to examine this dichotomy from a macro angle by observing international e-commerce websites.	en
dc.description.sponsorship	University of Wiconsin--Eau Claire Office of Research and Sponsored Programs.	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/31908
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Web sites--Ratings and rankings	en
dc.subject	Internet marketing--Cross-cultural studies	en
dc.subject	Electronic commerce--Cross-cultural studies	en
dc.subject	Cyberspace--Economic aspects	en
dc.subject	Posters	en
dc.title	Consumer Preferences in Cyberspace : a Comparison of Websites Ranking Across the Globe.	en
dc.type	Presentation	en

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