To Share or Not to Share : Analyzing the Motivation to Pass Along and Consume Online Contents

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dc.contributor.advisorRhee, Eun Soo
dc.contributor.authorSomerville, Amanda
dc.date.accessioned2013-11-04T16:25:47Z
dc.date.available2013-11-04T16:25:47Z
dc.date.issued2013-05
dc.descriptionColor poster with text and images.en
dc.description.abstractThe purpose of this study was to understand the underlying processes of how online contents become viral, especially focusing on the motivation to both consume and pass along the viral contents to others.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.identifier.urihttp://digital.library.wisc.edu/1793/66992
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectSocial mediaen
dc.subjectViral contenten
dc.subjectPostersen
dc.titleTo Share or Not to Share : Analyzing the Motivation to Pass Along and Consume Online Contentsen
dc.typePresentationen

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