Geography of Super Tuesday In Ohio through Twitter

Abstract

Social media has changed the way we communicate by fostering interactive dialog whether is is on personal, business, political, news or pop culture topics. Many analysts are eager to use social media to gain a better understanding of various markets, such as voters. This study explored the relationship between social media data and election outcomes. More specifically, this study examined the statistical relationship between Twitter posts and the Super Tuesday results for the 2012 GOP primary in Ohio.