Sun Prairie Business Improvement District consumer and business and property owner surveys combined report

Abstract

This study had two primary purposes. The first purpose was to gather information about the shopping patterns and preferences among adult residents ("consumers") in the Sun Prairie area, particularly in regard to the downtown business district. The second purpose was to gather information from Sun Prairie downtown business and property owners regarding downtown issues. The study was sponsored by the Sun Prairie Downtown Business Improvement District (BID), which chose to work with the Survey Research Center (SRC) at the University of Wisconsin-River Falls.