Enrollment attraction factors for the Health Unit Coordinator Program

Abstract

The purpose of this investigation was to obtain information regarding the factors that attracted students to enroll in the Health Unit Coordinator Program at Western Wisconsin Technical College (1998-2002). The factors that were researched included job market factors; personal attributes, interests and ability factors; cost factors; training factors; delivery factors; recruitment factors; and other factors. The information will be used to formulate an effective marketing plan to enhance future enrollment into the Health Unit Coordinator Program. The survey was sent to fifty-two former graduates and students in the Health Unit Coordinator Program. Twenty-six former graduates and students responded to the survey. Results were tabulated by the UW-Stout Graduate School. Tables and graphs from the tabulated results accompany the discussion. The results of this investigation are limited to populations/or sample factors that attract student enrollment to the Health Unit Coordinator Program at Western Wisconsin Technical College. Information regarding perceptions of going to school at Western Wisconsin Technical College is limited to study group. The results of the study have provided a health unit coordinator student (1998-2002) profile and defined “best practices” for future student recruitment.