"Go Ye Therefore and Make Disciples" : Persuasive Communication Methods in Relationship to Campus Christian Organization Attendance and Participation

Abstract

With an increasing number of Christian organizations emerging on campuses around the United States, the challenge of attracting and maintaining new members will increase. It is important that researchers and church leaders understand the role of communication in recruiting both domestic and international students. Our research will describe student evaluation of the channels and messages currently used to attract and retain members of Christian organization on a university campus.