Exploring Consumer’s Reaction in the Bad Gift Situation Across Cultures

dc.contributor.author	Clark, Gracia
dc.contributor.author	Jo, Yooik
dc.contributor.author	Chinchanachokchai, Sydney
dc.date.accessioned	2017-02-15T20:11:51Z
dc.date.available	2017-02-15T20:11:51Z
dc.date.issued	2017-02-15T20:11:51Z
dc.description	Color poster with text and graphs.	en
dc.description.abstract	This study investigated the impacts of bad gift giving across cultures, especially how individualistic (Western, American) vs Collectivistic (Eastern, Asian) consumers react when they receive bad gifts and how it would affect their relationship with the giver.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/75784
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589;
dc.subject	Gift giving	en
dc.subject	Culture	en
dc.subject	Cross cultural studies	en
dc.subject	Posters	en
dc.title	Exploring Consumer’s Reaction in the Bad Gift Situation Across Cultures	en
dc.type	Presentation	en

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