UWEC Marketing Program Brand Audit
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Authors
Swanson, Scott R.
Nechkash, Samuel
Schwonke, Mitchell
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Presentation
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Abstract
The purpose of the brand audit of the UW-Eau Claire Marketing Program is to capture current
students' perceptions and level of satisfaction of various attributes of the program. This
information will be used to help set strategic direction for the marketing area.
Description
Color poster with text and bar graphs.
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Sponsorship
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.