Implementing an Online Program for BSPC&EM

Abstract

The Bachelor program in Professional Communications program is delivered as an on campus program at University of Wisconsin – Stout (UW Stout). Since 2006, program coordinators and faculty have accommodated working and distance students by customizing courses on an as needed basis for Distance Learning. The process has been cumbersome for instructors and staff. Distance learning program delivery has advanced in the industry and may be the preferred method of delivery for many students now enrolled in the University College system. A market study of institutions offering the program and an evaluation of the student impact including demographic of potential students was conducted. An analysis of the campus processes involved in supporting this implementation was made. The findings presented here suggest that there is a market for a Professional Communications & Emerging Media Distance Learning program offered by University of Wisconsin – Stout.