Identify the role and effects of the Internet in private organization in Knigdom [sic] of Saudi Arabia

Abstract

The purpose of this study is to explore and investigate the role and applications of the Internet on both consumers and commercial private organizations in Saudi Arabia. The main application used in this paper is the electronic commerce. Moreover, this paper is an attempt to explore the perspectives of Internet users, information technology (IT) professionals, business owners, and managers of online businesses in Saudi Arabia. As results of the interview analysis, it is apparent that the Internet applications are growing rapidly in the last three years. Furthermore, more companies should participate in the Internet marketing and electronic commerce. It is essential for the information technology companies to work in improving customers' confidence in the Internet and electronic commerce.