The Effects of Promotions on Attendance at Major League Baseball Games

dc.date.accessioned	2010-09-20T18:16:56Z
dc.date.available	2010-09-20T18:16:56Z
dc.date.issued	2009-11
dc.description.abstract	What are the effects of promotions on attendance at Major League Baseball games? To examine this question, I collected data from each of the Milwaukee Brewers' 81 home games during the 2008 regular season. Several independent variables relating to the type of promotion, as well as variables relating to the day of the game, winning percentage of both the home and visiting teams, and whether or not the game was a marquee game, were analyzed. Promotions were grouped into four different categories: bobblehead promotions, giveaway promotions, coupon promotions, and event promotions. Results show that promotions have a positive effect on attendance, with bobblehead promotions being the most effective form of promotion, followed by giveaways, events, and coupons.	en
dc.identifier.citation	Oshkosh Scholar. Volume IV, November 2009, pp.28-36	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/46315
dc.subject	bobblehead	en
dc.subject	Advertising campaigns	en
dc.subject	Baseball attendance	en
dc.subject	Baseball -- Economic aspects	en
dc.subject	Sports personnel	en
dc.subject	Marketing	en
dc.title	The Effects of Promotions on Attendance at Major League Baseball Games	en
dc.type	Article	en

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