Victoria's Secret Symbolic Communication : Exploring the Connections Between Brand Images, Organizational Identification, and Job Satisfaction
| dc.contributor.advisor | Fay, Martha J. | |
| dc.contributor.author | Blunt, Courtney | |
| dc.contributor.author | Hunter, Natalie | |
| dc.contributor.author | Salentine, Angela | |
| dc.contributor.author | Cantwell, Elizabeth | |
| dc.contributor.author | Schumacher, Lindsey | |
| dc.contributor.author | Severson, Sara | |
| dc.date.accessioned | 2012-07-16T16:06:13Z | |
| dc.date.available | 2012-07-16T16:06:13Z | |
| dc.date.issued | 2012-04 | |
| dc.description | Color poster with text, images, and graphs. | en |
| dc.description.abstract | The effect of advertising on consumer attitudes and behavior has been studied (Yaniv & Farkas, 2005), but less is known about how advertising may impact employees. This study examined associations between the symbolic communication of Victoria's Secret, employee perceptions of similarities with representative models used in brand advertising, and important individual and organizational outcomes. | en |
| dc.description.sponsorship | University of Wisconsin--Eau Claire Office of Research and Sponsored Programs. | en |
| dc.identifier.uri | http://digital.library.wisc.edu/1793/61771 | |
| dc.language.iso | en_US | en |
| dc.relation.ispartofseries | USGZE AS589 | en |
| dc.subject | Victoria's Secret | en |
| dc.subject | Employees--Attitudes | en |
| dc.subject | Advertising--Lingerie | en |
| dc.subject | Communication in marketing | en |
| dc.subject | Job satisfaction | en |
| dc.subject | Posters | en |
| dc.title | Victoria's Secret Symbolic Communication : Exploring the Connections Between Brand Images, Organizational Identification, and Job Satisfaction | en |
| dc.type | Presentation | en |