Medium or the Message : What Effects Youth's Responses to Anti-tobacco Messages
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Staats, Kathy
Habermeyer, Sara
Bjerke, Joshua
Geheran, Danielle
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Abstract
As the use of social media becomes more
widespread among youth in our society (Purcell,
2011), public health officials have looked to new
media to promote messages of healthy behaviors. Focusing on anti-tobacco messages, this study
examines whether the medium (Facebook, Twitter,
or YouTube) or the message (fear, humor or
bandwagon appeal) influences youth response.
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Color poster with text, images, graphs, and charts.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs