Motivators of Users to Endorse Entities via Facebook
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Spaeth, Alaina
Hettman, Melissa
Singleton, Bonnie
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Presentation
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Abstract
Many entities on Facebook do not know how to reach their target audiences. This project created and distributed a survey via a Facebook group to determine what motivates users to endorse various activities--specifically political entities vs. just-for-fun entities.
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Color poster with text and diagram.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs