Motivators of Users to Endorse Entities via Facebook

dc.contributor.advisor	Becker, Jennifer
dc.contributor.author	Spaeth, Alaina
dc.contributor.author	Hettman, Melissa
dc.contributor.author	Singleton, Bonnie
dc.date.accessioned	2010-12-09T14:48:29Z
dc.date.available	2010-12-09T14:48:29Z
dc.date.issued	2010-04
dc.description	Color poster with text and diagram.	en
dc.description.abstract	Many entities on Facebook do not know how to reach their target audiences. This project created and distributed a survey via a Facebook group to determine what motivates users to endorse various activities--specifically political entities vs. just-for-fun entities.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/47499
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Social action--Internet marketing	en
dc.subject	Politics--Internet marketing	en
dc.subject	Facebook (Internet resource)--Use studies	en
dc.subject	Amusements--Internet marketing	en
dc.subject	Posters	en
dc.subject	Online social networks--Use studies	en
dc.subject	Political participation--Internet marketing	en
dc.subject	Social interaction--Internet marketing	en
dc.title	Motivators of Users to Endorse Entities via Facebook	en
dc.type	Presentation	en

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