The Effects of Different Tasks in Multitasking on Idea Generation
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Authors
Nelson, Rebecca
O'Driscoll, Sarah
Chinchanachokchai, Sydney
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Abstract
With the availability of mobile devices, consumers have
a tendency to perform more than one task at a time.
The purpose of this study is to examine different types
of tasks in multitasking and how they affect consumers’
ability to generate ideas.
Description
Color poster with text and bar graphs.
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Sponsorship
Student Blugold Commitment Differential Tuition funds, University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.