The Effects of Different Tasks in Multitasking on Idea Generation

dc.contributor.author	Nelson, Rebecca
dc.contributor.author	O'Driscoll, Sarah
dc.contributor.author	Chinchanachokchai, Sydney
dc.date.accessioned	2017-02-27T20:12:59Z
dc.date.available	2017-02-27T20:12:59Z
dc.date.issued	2017-02-27T20:12:59Z
dc.description	Color poster with text and bar graphs.	en
dc.description.abstract	With the availability of mobile devices, consumers have a tendency to perform more than one task at a time. The purpose of this study is to examine different types of tasks in multitasking and how they affect consumers’ ability to generate ideas.	en
dc.description.sponsorship	Student Blugold Commitment Differential Tuition funds, University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.	en
dc.identifier.uri	http://digital.library.wisc.edu/1793/75913
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589;
dc.subject	Idea generation	en
dc.subject	Mobile phone use	en
dc.subject	Multitasking	en
dc.subject	Posters	en
dc.title	The Effects of Different Tasks in Multitasking on Idea Generation	en
dc.type	Presentation	en

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