Super Bowl Ads & Firm Value Enhancement
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Hofer, Ashley
Rozumalski, Dan
Coulombe, Cory
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Presentation
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Abstract
As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
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Color poster with text, images, and graphs.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs