Super Bowl Ads & Firm Value Enhancement

Simple item page
dc.contributor.advisorTomkovick, Charles L.
dc.contributor.advisorYelkur, Rama
dc.contributor.authorHofer, Ashley
dc.contributor.authorRozumalski, Dan
dc.contributor.authorCoulombe, Cory
dc.date.accessioned2011-12-16T17:51:35Z
dc.date.available2011-12-16T17:51:35Z
dc.date.issued2011-05
dc.descriptionColor poster with text, images, and graphs.en
dc.description.abstractAs advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programsen
dc.identifier.urihttp://digital.library.wisc.edu/1793/55575
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectSuper Bowl--Advertising--Evaluationen
dc.subjectSuper Bowl--Economic aspectsen
dc.subjectTelevision advertising--United States--Longitudinal studiesen
dc.subjectStocks--Prices--Researchen
dc.subjectPostersen
dc.titleSuper Bowl Ads & Firm Value Enhancementen
dc.typePresentationen

Files

Original bundle

Now showing 1 - 2 of 2
Thumbnail Image
Name:
HoferSpr11.pdf
Size:
290.48 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
HoferSpr11.pptx
Size:
637.56 KB
Format:
Unknown data format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.03 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Student Research Day