Dumb Blonde Effect : How Stereotypes and Needlessly Complex Words are Associated
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Toddes, Carlee
Custer, Taylor
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The purpose of this study was to examine whether exposing participants to images of blonde-haired women caused them to perform poorly on a cognitive task, and whether increasing the difficulty level of the vocabulary in an essay causes an author to be perceived as less intelligent.
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Color poster with text, charts, and graphs.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.