The Role of Multitasking on Consumer Creativity and Task Enjoyment
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Karch, Emily
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Presentation
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The purpose of this research is to examine how different types of tasks in multitasking behavior affect consumer creativity and task enjoyment. We found that multitasking inhibits creativity and task enjoyment.
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Color poster with text and graphs.
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Blugold Commitment Differential Tuition Funds; University of Wisconsin--Eau Claire Office of Research and Sponsored Programs