The Role of Multitasking on Consumer Creativity and Task Enjoyment

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dc.contributor.advisorChinchanachokchai, Sydney
dc.contributor.authorKarch, Emily
dc.date.accessioned2016-03-28T16:05:05Z
dc.date.available2016-03-28T16:05:05Z
dc.date.issued2015-04
dc.descriptionColor poster with text and graphs.en
dc.description.abstractThe purpose of this research is to examine how different types of tasks in multitasking behavior affect consumer creativity and task enjoyment. We found that multitasking inhibits creativity and task enjoyment.en
dc.description.sponsorshipBlugold Commitment Differential Tuition Funds; University of Wisconsin--Eau Claire Office of Research and Sponsored Programsen
dc.identifier.urihttp://digital.library.wisc.edu/1793/74526
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectCreativityen
dc.subjectMobile devicesen
dc.subjectMultitaskingen
dc.subjectPostersen
dc.titleThe Role of Multitasking on Consumer Creativity and Task Enjoymenten
dc.typePresentationen

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