A Qualitative Study of Pokémon Go Players' Behaviors, Motivation, & Perception
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Oh, Yoonsin
Rodriguez, Sebastian Antonsen
Bugel, Allison
Castaneda, Illyanna
Clark, Gracia
Brunett, Allie
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Presentation
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Abstract
The brand Pokémon has been popular among youth since it came out in the early 1990s (Tobin, 2004). Pokémon
Go was released on July 6th, 2016. This study investigated Pokémon Go players to determine why some people stopped
playing the game and why some people still continue to play. In this study, we focused on people's play behavior,
motivation, and health perceptions.
Description
Color poster with text and table.
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University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.